Your Consent

Northeastern Rehabilitation Associates, P.C. (“Northeast Rehab,” “we” or “us”) respects the privacy of the users (“User(s)” or “you”) and only actively collects personally identifiable information from you as described in this privacy policy statement (this “Privacy Statement”) and with your consent. This Privacy Statement explains Northeast Rehab’s practices in this regard, including our use and disclosure of information you may transmit to us at this site. Please carefully read our Terms of Use and this entire Privacy Statement before submitting any information to this website (the “Website”)

BY USING THIS SITE, YOU CONSENT TO THE TERMS OF THIS PRIVACY STATEMENT AND CONSENT TO NORTHEAST REHAB’S COLLECTION OF INFORMATION AS EXPLAINED IN THIS PRIVACY STATEMENT. WHENEVER YOU TRANSMIT INFORMATION TO US AT THE WEBSITE OR BY EMAIL, YOU CONSENT TO NORTHEAST REHAB’S USE AND DISCLOSURE OF THAT INFORMATION UNDER THE TERMS DESCRIBED HEREIN. PLEASE NOTE THAT THIS WEBSITE IS NOT INTENDED FOR CHILDREN UNDER THE AGE OF EIGHTEEN (18) YEARS OLD AND WE WILL NOT KNOWINGLY COLLECT INFORMATION FROM SUCH CHILDREN. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY STATEMENT, PLEASE DO NOT USE THIS WEBSITE.

BY USING THE WEBSITE, EXCEPT AS OTHERWISE STATED IN THE TERMS OF USE AND THIS PRIVACY STATEMENT, YOU CONSENT TO NORTHEAST REHAB USING ANY INFORMATION YOU PROVIDE TO THIS WEBSITE TO IMPROVE THE CONTENT OF THIS WEBSITE, TO CUSTOMIZE IT FOR YOU, TO COMMUNICATE INFORMATION TO YOU (IF YOU HAVE REQUESTED IT), FOR MARKETING AND RESEARCH PURPOSES, AND FOR OTHER PURPOSES SPECIFIED HEREIN.

Information and Data Collected

Two types of data and information are collected from our Users:

The first type of information is un-identified and anonymous information (“Non-Personal Information”). We are not aware of the identity of the User from whom we have collected the Non-Personal Information. Non-Personal Information is any unconcealed information which does not enable identification of an individual User, and which is available to us when such User uses this Website. Non-personal Information which is being gathered consists of technical information, behavioral information and aggregated information, and may contain, among other things, browser type, the types of the User’s device used to access this Website and its operating system and version, device language, device storage, screen resolution and other modes, User’s “click-stream” on this Website, time spent on various screens of this Website, date and time stamps, internet connectivity, etc.

The second type of information is individually identifiable information, namely information that identifies, or may with reasonable effort identify an individual, or may be of a private and/or sensitive nature (“Personally Identifiable Information”) including, but not limited to:  your name, postal address, telephone number, email address, credit and debit card number, and any other information that you voluntarily provide through your use of this Website, and may include sensitive information, such as health, financial, or racial and ethnic origin information.

We note that this Website may request access to medical history and information, such as your height/weight, prior medical diagnosis and testing (e.g., diagnosis of an irregular heart rhythm), current and previous use of certain medications (e.g., blood thinning medications), certain family history (e.g., history of atrial fibrillation) and health habits (e.g., smoking). This information may be collected through in-website surveys or other health surveys that you may be asked to complete.

If you provide Personally Identifiable Information to this site, Northeast Rehab may combine such information with other actively collected information unless we specify otherwise.

Northeast Rehab does not collect any Personally Identifiable Information from you or related to you without your approval, which is obtained, Inter alia, through your acceptance of the Terms of Use and this Privacy Statement.

By maneuvering or navigating through this Website, certain Non-Personal Information is acquired by our computer systems, such as Internet Protocol (IP) addresses and cookies.

Use of Personal Information

We and our third-party service providers use Personally Identifiable Information for legitimate business purposes, including, but not limited to:

Providing the Functionality of this Website and Fulfilling Your Requests.

To provide this Website’s functionality to you, such as arranging access to any registered account, and providing you with related services or communications. If you do not provide the information requested, we may not be able to provide this Website’s functionality.

To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request other information.

To complete your transactions and provide you with related services or communications.

To send administrative information to you, such as changes to our offerings, terms, conditions, and policies.

To allow you to send messages to another person if you choose to do so.

We will engage in these activities to manage our relationship with you and/or to comply with any legal obligation.

Providing You with Our Newsletter and/or Other Promotional Materials and Facilitating Social Sharing.

We may send you promotional related emails, with information about our services, offerings, new initiatives and other news about our organization, providers, and affiliates.

To facilitate social sharing functionality that you choose to use.

We will engage in this activity with your consent or where we have a legitimate interest.

Analysis of Personally Identifiable Information for Business Reporting and Providing Personalized Services.

To analyze or predict our users’ preference in order to prepare aggregated trend reports on how our digital content is used, so we can improve this Website.

To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interest.

To better understand your preferences so that we can deliver content via this Website that we believe will be relevant and interesting to you.

We will provide personalized services either with your consent or because we have a legitimate interest.

Aggregating and/or Anonymizing Personally Identifiable Information.

We may aggregate and/or anonymize Personally Identifiable Information so that it will no longer be considered Personally Identifiable Information. We do so to generate other data for our use, which may use and disclose for any purposes.

For Our Business and Operational Purposes.

For data analysis, for example, to improve the efficiency of this Website.

For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements.

For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft.

For developing new offerings, initiatives, and services.

For enhancing, improving, or modifying our current offerings, initiatives, and services.

For identifying usage trends, for example, understanding which parts of this Website are of most interest to users.

For determining the effectiveness of our promotional and informational campaigns, so that we can adapt our campaigns to the needs and interest of our users.

For operating and expanding our business activities, offering, and services, for example, understanding which parts of this Website are of most interest to our users so we can focus our energies on meeting our users’ interest; and

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest.

Disclosure of Information

We may disclose Personally Identifiable Information:

To our affiliates, owned or controlled by Northeast Rehab.

To our third-party services providers to facilitate any services that they provide to us. This can include providers of services such as Website hosting, data analysis, payment processing, order fulfillment, event registration, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

To third parties to permit them to send you promotional communications, consistent with your choices.

Either to our physicians and/or staff (if you wish) or to other persons if the disclosure appears reasonable based upon the information that you request. For example, if you wish to be placed in contact with a provider, contact information would be provided to that person.

By using the Website, you may elect to disclose Personally Identifiable Information by Northeast Rehab. Please note that any information you post or disclose through this Website may become public and may be available to other users and the general public.

Other Uses and Disclosures

We also use and disclose your Personally Identifiable Information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:

To comply with Any Applicable Laws, Regulations, Rulings and Orders.

To cooperate with the Public, Governmental Authorities, and Administrative Agencies.

To respond to a request or to provide information that we, in our sole and absolute discretion, believe is important and necessary to protect our interests. These can include authorities outside your county of residence.

To cooperate with Law Enforcement. For example, when we respond to law enforcement requests and orders or provide information that we, in our sole discretion, believe is important.

For Other Legal Reasons: To enforce any terms and conditions; and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or other.

In Connection with a Sale or Business Transaction. We have a legitimate interest in disclosing or transferring your Personally Identifiable Information to a third-party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business assets or stock (including, but not limited to, any bankruptcy or similar proceedings).

Collection of Other Information

We and our third-party service providers may collect other information in a variety of ways, including:

Through Your Browser or Device. Certain information is collected by most browsers or automatically through your device. We use this information to ensure that the Website functions properly.

Through Your Use of the Website. When you download and use the Website, we and our third-party service providers may track and collect Website usage data.

Using Cookies. When you access or use this Website, we and/or third-party service providers may use industry-wide technologies such as “cookies” and local storage (or other similar technologies), which store certain local information on your device (e.g., geo-location information, camera mode and Internet connectivity) (“Local Storage”) which may enable, inter alia, automatic activation of certain features and make the User’s Website experience and usage simpler, more relevant, convenient and effortless. Such information is locally stored in the User’s device. Northeast Rehab and/or our authorized third-party service providers may access such information. Northeast Rehab and/or our authorized third-party service providers may use both session cookies (which expire once you exit the Website) and persistent cookies (which stay on the User’s device until he/she deletes them) for the purpose of confirming the user’s validity and for analytic purposes. Such Local Storage used by the Website may store Non-Personal Information (such as the different pages viewed by a User within the Website or Internet connectivity) as well as geo-location data, which will be collected in accordance with the terms specified herein. In order to erase or disable the Local Storage option you may use the settings option of your bowser or device or according to the specific instructions provided by the third-party service provider’s privacy policy and Terms of Use. However, if you block or erase cookies, or change the settings of your device or browser, your Website experience may be affected and may be limited.

Using Technology to Track Use of Website and Improve the Website.

IP Address. Your IP Address is automatically assigned to your computer by your internet service provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Website along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many Websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Website. We may also derive your approximate location from your IP address.

Physical Location. We may collect the physical location of your device by, for example, using satellite cell phone tower or Wi-Fi signals. We may use your device’s physical location to provide you with personalized location-based services and content. We may also share your device’s physical location with our promotional partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our promotional partners may not be able to provide you with the applicable personalized services and content.

We may use and disclose other information for any purpose, except where we are required to do otherwise under applicable law.

Security

We seek to use reasonable organizational, technical, and administrative measures to protect Personally Identifiable Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be One Hundred (100%) Percent secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us via our “Contact Us” section: /contact-us/.

You should keep in mind that no internet transmission is ever One Hundred (100%) Percent secure or error-free. In particular, e-mail sent to or from this site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

Choice and Access

Northeast Rehab gives you certain choices regarding our use and disclosure of your Personally Identifiable Information for promotional purposes. You may opt-out from receiving electronic communities from us. If you no longer want to receive promotional-related emails from us on a going-forward basis, you may opt-out according to instructions in such communications.

We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related mail from us, we may still send you important administrative messages, from which you cannot opt-out.

To the extent these rights are provided to you by applicable law, if you would like to request to review, correct, update, suppress, restrict or delete Personally Identifiable Information that you have previously provided to us, object to the processing of Personally Identifiable Information, please immediately notify us via our “Contact Us” section: /contact-us/.

Retention Period

We retain Personally Identifiable Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide Northeast Rehab’s services to you;

Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or

Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

Third-party Services

This Privacy Statement does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third-party operating any Website or services to which this Website links. The inclusion of a link on this Website does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personally Identifiable information, you disclose to other organizations through or in connection with this Website.

If Protected Health Information (“PHI”) is transmitted to any third-party provider, Northeast Rehab will sign an agreement with such third-party service provider, to comply with HIPAA and HITECH. In those cases, in which PHI is not transmitted, Northeast Rehab shall use commercially reasonable efforts to engage with third parties that post a privacy policy governing their collection, retention, processing and use of Non-Personal Information and Personally Identifiable Information. WE DO NOT CONTROL SUCH THIRD-PARTY SERVICES PROVIDERS. PLEASE READ THEIR TERMS OF USE AND PRIVACY POLICIES TO BETTER UNDERSTAND THEIR PRIVACY PRACTICES.

Third-Party Advertising

You may receive advertisements based on information relating to your access to and use of the Services and other Websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Statement.

Third-Party Payment Service

We may use a third-party payment service to process payments made through this Website. If you wish to make a payment through this Website, your Personally Identifiable Information will be collected by such third-party and not by us, and will be subject to the third-party’s privacy policy, rather than this Privacy Statement. We have no control over, and are not responsible for, this third-party’s collection, use and disclosure of your Personally Identifiable Information.

Jurisdiction and Cross-Border Transfer

Your Personally Identifiable Information may be stored and processed in any country where we have facilities or in which we engage third-party service providers, and by using this Website, you understand that your information will be transferred to a country outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personally Identifiable Information.

By using this site, expect as otherwise stated, you consent to Northeast Rehab using any information you provide to this site to improve the content of this site, to customize it for you, to communicate information to you (if you have requested it), for marketing and research purposes, and for other purposes specified herein.

Your use of this site is subject to our Terms of Use.

• Modification to Privacy Statement

The “Last Updated” legend at the top of this Privacy Statement indicates when this Privacy Statement was last revised. Any changes will become effective when we post the revised Privacy Statement on this Website. Your use of this Website following these changes means that you accept the revised Privacy Statement.

Any revisions to this Privacy Statement will be incorporated in a new version of this Privacy Statement that will be posted on this site.